[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.drbuzgi.sk\/spravna-komunikacia-so-zakaznikom\/#Article","mainEntityOfPage":"https:\/\/www.drbuzgi.sk\/spravna-komunikacia-so-zakaznikom\/","headline":"Spr\u00e1vna komunik\u00e1cia so z\u00e1kazn\u00edkom","name":"Spr\u00e1vna komunik\u00e1cia so z\u00e1kazn\u00edkom","description":"Po \u00faspe\u0161nom zrealizovan\u00ed podnikate\u013esk\u00e9ho pl\u00e1nu prich\u00e1dza t\u00e1 skuto\u010dn\u00e1 hra, ktor\u00e1 si okrem in\u00fdch d\u00f4le\u017eit\u00fdch procesov \u017eiada i spr\u00e1vnu a efekt\u00edvnu […]","datePublished":"2025-02-27","dateModified":"2025-02-27","author":{"@type":"Person","@id":"https:\/\/www.drbuzgi.sk\/author\/#Person","name":"","url":"https:\/\/www.drbuzgi.sk\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/4eaadff62661a2c38386085c87f88f683e575f9fda122ff8560bf1208996f3c5?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/4eaadff62661a2c38386085c87f88f683e575f9fda122ff8560bf1208996f3c5?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"drbuzgi.sk","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.drbuzgi.sk\/wp-content\/uploads\/img_a288263_w16545_t1527694804.jpg","url":"https:\/\/www.drbuzgi.sk\/wp-content\/uploads\/img_a288263_w16545_t1527694804.jpg","height":0,"width":0},"url":"https:\/\/www.drbuzgi.sk\/spravna-komunikacia-so-zakaznikom\/","wordCount":422,"articleBody":"Po \u00faspe\u0161nom zrealizovan\u00ed podnikate\u013esk\u00e9ho pl\u00e1nu prich\u00e1dza t\u00e1 skuto\u010dn\u00e1 hra, ktor\u00e1 si okrem in\u00fdch d\u00f4le\u017eit\u00fdch procesov \u017eiada i spr\u00e1vnu a efekt\u00edvnu komunik\u00e1ciu so z\u00e1kazn\u00edkmi. Okrem vhodnej komunik\u00e1cie s vybranou cie\u013eovou skupinou, ktor\u00fa si mus\u00edme udr\u017ea\u0165 treba oslovova\u0165 i nov\u00fdch, potencion\u00e1lnych z\u00e1kazn\u00edkov. Ako z nich dosta\u0165 potrebn\u00e9 inform\u00e1cie k zlep\u0161eniu na\u0161ich slu\u017eieb, ako pritom p\u00f4sobi\u0165 sna\u017eivo, av\u0161ak sympaticky, no a ako si udr\u017ea\u0165 \u010di z\u00edska\u0165 klientelu, no pritom p\u00f4sobi\u0165 hrd\u00fdm a \u00faspe\u0161n\u00fdm dojmom?\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 D\u00e1vajme spr\u00e1vne ot\u00e1zky No pozor. Nie je ot\u00e1zka ako ot\u00e1zka. Jedna m\u00f4\u017ee p\u00f4sobi\u0165 drzo, in\u00e1 neutr\u00e1lnej\u0161ie, \u010fal\u0161ia sk\u00f4r empaticky, pritom maj\u00fa jeden a ten ist\u00fd v\u00fdznam. Vyberme teda t\u00fa, ktor\u00e1 samozrejme neuraz\u00ed, ale sk\u00f4r nabud\u00ed pocit neutr\u00e1lnosti \u010di potreby zd\u00f4verenia sa. Pritom na \u0148u dostaneme odpove\u010f, na z\u00e1klade ktorej si budeme m\u00f4c\u0165 vytvori\u0165 priamej\u0161\u00ed obraz bez toho, aby na\u0161a ot\u00e1zka znela drzo \u010di odpudivo. Pr\u00edklad. Ak sa op\u00fdtame klienta priamo, \u010di disponuje hotovos\u0165ou a akou, m\u00f4\u017ee to nabudi\u0165 zl\u00fd dojem. Rad\u0161ej sa ho sp\u00fdtajme, v ktorej banke \u017eiada o \u00faver, no a odpove\u010f n\u00e1m u\u017e vyfarb\u00ed inform\u00e1ciu, ak\u00fa potrebujeme.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 \u010co z\u00e1kazn\u00edci naozaj chc\u00fa?Ak\u00e1 je ich prav\u00e1 motiv\u00e1cia, pre\u010do n\u00e1s vyh\u013eadali a pre\u010do s nami komunikuj\u00fa? Ak\u00fd je ich prav\u00fd z\u00e1mer, \u010do od n\u00e1s o\u010dak\u00e1vaj\u00fa? T\u00fato po\u017eiadavku z nich sk\u00fasme taktick\u00fdm sp\u00f4sobom dosta\u0165 a pokia\u013e je to v r\u00e1mci mo\u017enost\u00ed, pracova\u0165 na nej, v opa\u010dnom pr\u00edpade poveda\u0165 priamo, \u017ee dan\u00e1 po\u017eiadavka nebude mo\u017en\u00e1. Ka\u017edop\u00e1dne vedie\u0165 na \u010dom sme a \u010do sa od n\u00e1s o\u010dak\u00e1va, to je \u0161etrenie klientovho \u010dasu, ako aj n\u00e1\u0161ho, no a takisto sa dopracujeme k spr\u00e1vnemu pochopeniu a n\u00e1sledne efekt\u00edvnej\u0161iemu poskytnut\u00ed po\u017eadovanej slu\u017eby.\u2022\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 Vravme pravduSamozrejme aj preto, \u017ee je to z mor\u00e1lneho h\u013eadiska spr\u00e1vne, ale v ur\u010ditom smere ide aj o tak\u00fa nen\u00e1siln\u00fa, \u00faprimn\u00fa taktiku. Nabud\u00edme dojem \u010dloveka, ak\u00e9mu sa d\u00e1 veri\u0165. V opa\u010dnom pr\u00edpade aj tu plat\u00ed, \u017ee \u010dasom sa do svojich l\u017e\u00ed zamot\u00e1me a klienti si toho v\u0161imn\u00fa. No a zverili by ste svoje peniaze klam\u00e1rovi?                                                                                                                                                                                                                                                                                                                                                                                                "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Spr\u00e1vna komunik\u00e1cia so z\u00e1kazn\u00edkom","item":"https:\/\/www.drbuzgi.sk\/spravna-komunikacia-so-zakaznikom\/#breadcrumbitem"}]}]